Some questions marketers should ask to survive in today’s ever changing marketing landscape:
- Am I driving the industry or the industry is driving me?
- Where will my industry be 2 years down the line? (Anything longer is too difficult to predict in today's nano-technology world.)
- How is my brand making a difference to my customer's life?
- What is my brand's heart share of customer?
- Can I measure customer delight?
- What if my product/ service becomes obsolete overnight?
- What story am I telling?
- What am I doing to hook future customers?
- Is my brand over shadowed by my advertising?
- Am I aware of all the moments of truth that my customer can have? How am I managing them?
- How is my brand making a difference to the world?
- Does my portfolio have shock absorbers?
- What my customers are telling me?
- Who are my potential competitors?
- How am I bringing my customer closer to my brand?
- How am I protecting my brand from any possible commoditization of the category?
- What am I doing to keep my brand relevant in my customer's life?
- What is my brand’s customer attrition rate and resulting cost?
- How often does my customer involuntarily says to my brand, 'thank you for making my life easier'?
- Does my customer consider my brand as one of her family members?
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